Cream.HR Case Study

Cream.HR involves Letzgro to build and launch SaaS b2b candidate filtering platform. Entrepreneurial spirit inspires us to bring maximum value and quality into each project and customer experience.

 Case Study


Industry:                                                                        Human Relations Management,
SaaS, b2b, startups, talent
management, recruiting,
psychology, web development,
PHP, yiiframework, MySQL, git,
Amazon Web Services, scrum.




[testimonial name=”Caitlin MacGregor” position=”CEO” company=”Cream.HR”] Our partnership with Letzgro was essential to the successful launch of Cream.HR. There was no other scenario that would have enabled us to deliver the new platform the way we did. [As a startup] company, we had no choice but to move forward [with a limited budget,] and Letzgro allowed us to move forward and take our business to the next level. [/testimonial]



Cream.HR is a candidate filtering tool that enables companies to make better hiring decisions while saving them time and money. It is predicated on Dr.Jordan B. Peterson’s scientifically reviewed analysis method of predicting intelligence, managerial ability, entrepreneurial capacity, creativity, and other important factors that lead to employee success. The Cream.HR software was established to provide this assessment method in an easy-to-use online format.
Since Letzgro has extensive experience in delivering complex web and mobile projects from the scratch, Cream.HR was referred to us by a Toronto-based connection to develop a progressive software solution around their revolutionarte were very sharp.


Product managers, CTOs and non-technical founders involve Letzgro, temporarily or permanently, to scale up development capacities and deliver mobile and web applications to market quickly, in high quality, through
entrepreneurial, transparent and knowledge-sharing collaboration.
Entrepreneurial spirit inspires us to bring maximum value and quality into each project and customer experience.


The Challenge

Providing the client with a high-quality product that responded to their requirements involved two main challenges – reducing time to launch, and doing so on an economical budget.

[testimonial name=”Roman Gusak” position=”Project Manager ” company=”Letzgro”] Getting Cream.HR’s product into the hands of customers as quickly as possible was our main priority. It was pretty tough but fun at the same time. We worked discussing and coding hand in hand for 2 months as requirements of release date were very sharp


Building the Collaboration

Cream.HR approached Letzgro as a Toronto-based startup company when their business was just getting off the ground and their funds were limited.
Although customer didn’t have full payment at the outset of the project, both parties developed a trusting working relationship and began development regardless. Cream.HR’s status of a Communitech Accelerator startup helped solidify this relationship, and they had already been approved for a grant before we began development. The trust was also initially build high due to mutual recommendations of Cream.HR and Letzgro to each other.


MoSCoW model:

MUST: requirement that must be satisfied in the final solution for it to be a success.

SHOULD: high-priority item that should be included in the solution if it is possible.

COULD: considered desirable but not necessary

WON’T/WOULD: May be consid-ered for the future


Requirements were prioritized into Must/Should/Could/Would categories. “Must” and “Should” features were our priority for the first release of the web software on the two month timeline, and these were organized into sprints, each with 1-2 weeks dedicated to development.

Within the reality of constrained resources, prioritizing what is important and cutting out coulds and woulds from minimal viable product (MVP) will drasti-cally increase your rate of success!
“Could” and “Would” features were dealt with after the initial software release, but they were important considerations for future functionality.

Sprints enabled us to make accurate time estimates for development and control the release date. It also helped us estimate the scope of work with minimum risk, because we were able to reassess our time management and deliverables after each sprint and relay our progress to the client.

[testimonial name=”Caitlin MacGregor” position=CEO”” company=”Cream.HR”]

The lines of communication were very open and there was a lot of collaboration between our product manager and Letzgro’s product manager [in Toronto.]




Letzgro maintained its standard algorithm and three-tiered process for QA and testing to ensure we delivered a world class product: the first tier was provided by the team leader (or component leader) when the layout was ready; the second tier was conducted after server-side programming; and the third tier was overall functionality and usability test.

[callout_box]  Scrum is an iterative and incremental agile software develop-ment framework for managing software projects and product or application development[/callout_box]


[testimonial name=”Matt James” position=”CTO” company=”Cream.HR”]

It’s amazing, the level of support we have received from
them. We feel like they are an extension of our company.





[testimonial name=”Ihor Pidruchny” position=”CEO” company=”Letzgro”]

Cream.HR are masters of top notch startup management
techniques such as lean startups, customer development, agile
and scrum software development techniques, and it made
collaboration very efficient. That is how the quick launch of web
application became possible



Product managers, CTOs and non-technical founders involve Letzgro, temporarily or permanently, to scale up development capacities and deliver mobile and web applications to market quickly, in high quality, through entrepreneurial, transparent and knowledgesharing collaboration.